A business concept and framework, like Blitzscaling, attracts a lot of critics since it’s a way to look at business as a zero-sum game. Many of these critics are well-founded when highlighting that Blitzscaling is not a sustainable model of action in the long term. However, Blitzscaling might be the only way out in some narrow contexts. In short, Blitzscaling is prioritizing speed over efficiency in the face of uncertainty.
💡 Blitzscaling should be applied in a very narrow context i.e. when the company is fighting for survival and there is no way out than to go all in. Also, the Market should be large and the product should have a high margin to support the blitz scale.
What Blitzscaling is not?
Blitzscaling is not growth hacking.
Rather than a process of experimentation to test what works and what doesn’t efficiently, Blitzscaling is about being all in!
Blitzscaling is not a magic formula.
Rather than a magic formula that works in each scenario, Blitzscaling follows a framework that revolves around three key ingredients: Business model innovation, Management innovation, and Growth strategy.
What’s Blitzscaling, then?
Speed in the face of efficiency. This is a critical difference between scale-up and Blitzscale. It has wider margins to test those things to focus on what works. In a way, Blitzscaling is about survival. Thus, max speed is everything, because if you don’t reach the scale, you might be dead any time soon. That is why efficiency takes a back seat.
Blitzscaling is an uncertain process. As Blitzscaling is an uncertain process, it might also require massive resources and financial support as it is a sort of calculated gamble where many mistakes will be made.
Airbnb, Meta, Google etc. are a few companies that have aptly used Blitzscale. All four growth factors of the market, distribution, network effects and margin complemented each other in scale.
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